SEMI-CUSTOM BRAND KITS

Basecamp Brands

Pre-made brand kits customized to your biz, so you can ditch the DIY and get everything you need to build your brand with confidence.

Investing in branding is a huge step for your business.

so of course you want to get it right!

I know how easy it is to get caught in the cycle of waiting for the “right time” to prioritize outsourcing design. I also know how much that sucks, because great branding can truly unlock your business’s next growth phase. That’s why I created Basecamp Brands!

Basecamp Brands aren’t DIY templates, and they’re not one-on-one branding intensives. These semi-custom brand kits are the best of both worlds – designed to deck out your business in a professional, eye-catching way (and on a budget!)

All Basecamp Brands are…

👩🏼‍🎨

DESIGNED BY AN EXPERT

Hi, that’s me! For over 10 years, I’ve been crafting bold, unforgettable brands for clients across all industries. Every single Basecamp Brand is designed by me, complete with my expert touch and creative care.

🎨

CUSTOMIZED TO YOU

These aren’t DIY templates that leave you overwhelmed and guessing how to customize them. When you purchase a Basecamp Brand, all you have to do is sit back, relax, and wait for your new brand to hit your inbox.

🛒

✨

⏱️

SOLD JUST 3 TIMES

This ensures that there aren’t hundreds of other businesses using the same brand as you, while keeping the brand kits at an accessible price. (PS: If you want an entire brand to yourself, you’re can purchase it three times!)

FULLY VERSATILE

Basecamp Brands aren’t just one logo and a few colors – they included primary and secondary logos, submarks, and a strategic color & typography system that guarantee your branding will work anywhere you need it to.

DONE IN 7 DAYS

The beauty of a semi-custom brand is that the foundation is already there, which allows for a super quick turnaround. Upon purchase, you’ll fill out a questionnaire with all the info I need, and 7 business days later the final product will be in your inbox and ready to share with the world!

FIND YOUR STYLE

North Country | Semi-Custom Brand Kit
from $749.00
Hailey Miller | Semi-Custom Brand Kit
from $749.00
Cowgirl Coffee | Semi-Custom Brand Kit
from $749.00

This all sounds great, but what exactly is included?

WHAT’S INCLUDED

  • This is the face of your brand and the logo you’ll use the most often.

  • These are variations of the primary logo that provide flexibility for use where the primary logo either doesn’t work, or isn’t needed (for example, stickers, merch, a secondary page of print materials).

  • Choose from 3 pre-designed color palettes (or upgrade to have a fully custom one created) that will ensure you stay consistent with on-brand colors.

    We’ll also outline your brand fonts and how to use them, as well as instructions on how to get the licenses to use your fonts.

  • You’ll get a mini-Brand Board as a handy visual reference on how to use everything that comes with your new brand!

  • 1 round of minor revisions is included, because I want to get this just right!

WHAT’S NOT INCLUDED

  • You will need to purchase your own font licenses. Everyone (myself included!) is required to have their own. I will provide links where you can do so. Some fonts are free, while others are around $20-$30. I would recommend budgeting $30-$50 for your font licenses.

  • The final files will be outlined, meaning the text will not be editable. If you have the correct software to edit an EPS file (Adobe Illustrator, for example), you will be able to tweak colors, layout, etc., although you shouldn’t need to and I highly recommend you don’t edit your logos at risk of making them off-brand!

  • One round of minor revisions is included in your purchase, and additional design revisions may be added at $150 per round.

  • All Basecamp Brands come as-is with the pre-designed logo variations. That being said, if there is a specific variation or you have a vision for, just inquire and we can bill hourly for the additional work!

  • Your final files will be delivered in the following file types: EPS, PNG, and JPG. We do not provide software to edit your logos or create collateral (I.e. Adobe Illustrator, Canva Pro, etc).

How it Works

  • 01 / CHOOSE YOUR BRAND

    Find the brand kit that best fits your vibe. buy a license (or three, if you want it all to yourself), and select your color palette and other optional add-ons. I offer a range of styles for all types of businesses – check out each individual brand for industry suggestions!

  • 02 / GIMME ALL THE DEETS

    When you purchase your Basecamp Brand, you’ll fill out a quick questionnaire with a handful of Qs about your brand-to-be. This info will give me a sense of who you are, what your business is about, and all the other details I need to tailor your brand to you.

  • 03 / GET YOUR PROOF

    I’ll shoot you an email to say hi and clear up any questions before I get to work on your customization. Expect your first brand proof within 5 business days of submitting your completed questionnaire – this will be your first glimpse at your customized brand!

  • 04 / REVIEW YOUR BRAND

    Now’s your chance to take a close look at your proof and request revisions. Your purchase includes one round of minor revisions (think tweaking your tagline or its placement, not changing fonts). If you want more in-depth revisions, we can add them on for $150 per round.

  • 05 / FINAL FILE DELIVERY!

    I’ll make any requested changes and export all the final files you’ll need, plus that handy Brand Guide! Everything will be delivered via Dropbox within 2 business days. It’s time to share your new visual identity with the world and soak in some well-deserved attention!

FAQs

  • I’ll input your brand name and tagline within the design, and update the color palette. Depending on the brand kit, you might have the option to customize icons. Fonts cannot be edited or swapped out.

  • You’ll receive a Dropbox folder with your Primary Logo, Secondary Logo, Brand Marks/Icons in every brand color and the following file formats: EPS, PNG, and JPG.

    You’ll also receive a Brand Board with color and typography guidelines, and links to purchase your own font licenses.

  • Yep! Websites, merch, packaging, etc. are a few of your options. After purchasing your brand kit, just fill out an inquiry form and we’ll chat about taking it from there!

  • Due to the fast project timeline and nature of the deliverables, I don’t offer payment plans or refunds for Basecamp Brands.

  • One round of revision is included in your purchase, and additional design revisions may be added at $150 per round.

  • No! You will need to purchase your own font licenses. We are not licensed to share the fonts with you, as everyone (myself included) is required to have their own. We will provide links where you can do so. Some fonts are free, while others are around $20-$30. I would recommend budgeting $30-$50 for your font licenses.

  • If you need your brand proof ready in 48 hours, an additional fee of $350 will be charged. Quick and efficient communication will also be expected on your part in order to meet this type of deadline.