Crafted in Colorado – serving trailblazers everywhere

Branding and design services for adventurous brands that think bigger, do better, and inspire lasting impact.

Branding that works hard, so you can play harder.

No need to justify – I get it!

I see your talent and your vision – you do a ton for your business, and you don’t plan on stopping. But sometimes it’s hard to focus on anything BUT your business. Maybe due to:

  • Financial rollercoasters because you can’t seem to find your people

  • Marketing that feels like pulling teeth because your branding isn’t catching anyone’s (let alone the right people’s) attention

  • Getting headaches trying to make your singular logo and limited colors work everywhere

  • Alllll the hoops you jump through to avoid showing off your website (bc you’re lowkey embarrassed of it)

Whether you need one-of-a-kind branding you can run with, a jaw-dropping website, or packaging that pulls people off the street and right to the shelf… I craft designs break the status quo, so you can stand out to your ideal clients, make more money, and spend more time breathing fresh air instead of stressing over metrics or shouting at Canva.

BRANDING

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WEB DESIGN

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ILLUSTRATION

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BRANDING - WEB DESIGN - ILLUSTRATION -

Design Services

Whether you need one-of-a-kind branding or a jaw-dropping website, I’ll do the heavy lifting that will help you stand out to your ideal clients, make more money, and spend more time doing whatever it is you love instead of stressing over metrics or shouting at your screen.

001 / DESIGN SERVICES

the field day

VIP Design Day

Field Days are high-impact, one-day creative sprints for busy business owners. They can be used one of two ways:

  • Option 1 / Mini-Brand Design: With this option, we’ll use the day to create a mini-brand (primary logo, secondary logo, and 1-2 submarks) to help get your business off the ground.

  • Option 2 / Collateral Design: Already have a brand in place but need some help creating collateral? We’ll use the day to tackle your design to-do’s, like social templates or icons!

  • Once you select and book your Field Day, I’ll send over a Project Questionnaire. We’ll hold a Planning Call the week before your Field Day to officially meet and answer any questions.

    During our Field Day, we’ll hop on video calls as needed to get your feedback and make revisions.

    You’ll receive all of your final files and any important information on how to use them by EOD the day after our Field Day!

  • Field Days can be used to tackle pretty much anything (as long as it’s in my skillset, of course)!

    • Social Media Templates

    • Print Collateral

    • A Mini-Brand

    • Landing Page Design

    • Illustrated Icons

    • and more!

  • $1,950 / Split into two equal payments of $975.

THE TRAILBLAZER

Brand Design

My signature brand offer, The Trailblazer is a 2-Week Brand Sprint for businesses who are done DIY-ing and ready to invest in something real. Over two weeks we’ll take your brand through an in-depth strategy phase to create a solid brand foundation rooted in clarity and authenticity, followed by custom design that brings your brand to life.

    • Brand Discovery Questionnaire

    • Shared Pinterest Board

    • 1hr Brand Strategy Workshop

    • Visual Direction

    • Brand Strategy Document

    • Custom Logo Suite

    • Brand Elements (patterns, illustrations)

    • Color Palette

    • Typography Selections

    • Comprehensive Brand Guidelines

  • Two weeks!

    • Week One / Discovery

    • Week Two / Design

  • Starting at $5,450.

THE EXPEDITION

Brand & Website Design

The Expedition is a 6-Week Brand and Web Sprint for businesses ready to go all in. It all starts with a deep dive into your strategy to build a purposeful, authentic brand foundation. By the end of the six weeks, you’ll walk away with a brand that connects with your ideal customer and a fully functional, custom-built website that converts them.

  • Everything in The Trailblazer package, plus:

    • 1hr Website Strategy Workshop

    • Website Content & Copy guidance

    • Wireframes

    • 4 page custom website design

    • Responsive design for desktop & mobile

    • Add-ons available!


    Need a more robust site with complicated functionalities or ecommerce abilities? Simply inquire with the details and we can put together a custom quote and timeline for you!

  • Six weeks!

    • Week 1: Brand Discovery

    • Week 2: Brand Design

    • Week 3: Web Discovery

    • Week 4: Web Design

    • Week 5: Web Development

    • Week 6: Launch!

  • Starting at $9,450.

Murals & Illustration

From vibrant murals and hand-drawn illustrations to branded merch, let’s work together bring your spaces and products to life! Whether it’s a mural for a nature center, custom merch for a surf shop, or hand-drawn illustrations for your brewery’s new line of IPAs, we’ll create work that captures your brand’s personality and inspires stoke amongst your audience.

    • Restaurant/Bar Murals

    • Airbnb Murals

    • Brewery Murals

    • Residential Murals

    • Merch Design & Illustration

    • Packaging Illustration

    • Custom Icon Illustration

  • Timeline will, of course, be dependent on the project!

  • Murals range from $25-$50/sqft depending on complexity. Illustration and other projects are custom quoted based on scope.

    Fill out the Project Inquiry form with all the deets and I’ll put a custom proposal together for ya 🙂

002 / ONGOING SUPPORT

THE WAYFINDER

Monthly Design Retainers

Retainers are built for businesses that have ongoing design needs, but lack the time and energy to deal with them (good news, I do)! Think of it as a monthly subscription to my services – I’ll act not only as your designer, but your full-blown strategic, creative partner. From design tasks to creative calls, you’ll have access to me as needed!

  • You’ll prepay a retainer fee each month for a set number of my working hours. Based on the package selected, I will block out my schedule with the right amount of time each month to get your tasks done and plan my workload accordingly.

    I’ll always let you know if we are close to hitting our monthly hours. If additional time is needed for the month, we can always bill hourly (but we’ll ask first)!

    Due to the nature of retainer-style work, unused hours expire at the end of each month. This is to ensure that I can allocate time for your (and other) projects each month and plan my workload accordingly.

  • Retainer hours can be used for most design projects, including print collateral, social media templates, digital assets, etc.

    The only types of projects not accepted under the retainer agreement are larger scale brand or web projects. If you ever submit anything out of scope, we'll let you know right away!

  • Retainer packages start as low as 5 hours per month and go up to 20+ hours per month.

    Retainer clients receive a discount for prepaying upfront, starting at a 2.5% discount for the 5hr package and going up with each tier.

    To learn more about current packages and pricing, simply fill out the Project Inquiry form and we’ll schedule a Discovery Call – here we’ll talk through your needs and pick the package that fits!

003 / audits & consulting

THE LOOKOUT

Brand & Website Audits

Struggling to figure out why your brand or website isn’t pulling its weight? A Brand or Web Audit will give you a clear view of where you are, what’s holding you back, and how to get moving in the right direction. You’ll walk away with my expert analysis and actionable recommendations to strengthen your visuals, sharpen your messaging, and turn more browsers into buyers.

FIRESIDE CHATS

1:1 Creative Consulting

Need a sounding board for your next big move? Fireside Chats are 50 minute creative consulting calls where we can dig into your brand, website, or big-picture ideas and map out your next steps. Whether you’re feeling stuck, overwhelmed, or just need an creative perspective, you’ll leave with receive clarity, actionable ideas, and the confidence to move forward.

ADDITIONAL CAPABILITIES

While the above offerings serve as a great jumping off point, I know that design can’t always be one-size-fits-all, so I offer a wide range of additional services to ensure we can craft a solution custom to your business.

PACKAGING DESIGN

MERCH DESIGN

PRINT COLLATERAL

SOCIAL MEDIA TEMPLATES

BRAND PHOTOGRAPHY

COPYWRITING

EMAIL TEMPLATES

AND MORE!

The XPLR Studios Process

  • 01 / DISCOVER

    Every project kicks off with brand strategy focused on your business’s human element (that’s you) and story. We’ll have a fun, exploratory conversation to get to the bottom of the “what,” “how,” and “why” behind your business and suss out your design preferences to make sure what I’m about to create will feel totally authentic.

  • 02 / DEVELOP

    With the foundation of your brand strategy in place, you get to chill while I move onto design. I follow the One Concept method, so I’ll explore a wide range of approaches before delivering one handcrafted concept I’m confident will embody your business vibe, work well with your goals, and stand out in your industry.

  • 03 / REFINE

    We’ll meet again for the big reveal – your design presentation! Afterward, you get a chance to submit revisions, if you have any, and I’ll implement them across the board. Finally, I’ll flush out all the finalized, smaller elements of your design and start on your collateral, website, or package design (if you’ve signed on for this too)!

  • 04 / DELIVER

    Once you’re 100% stoked on your branding and designs, you’ll receive your files in a neatly organized Dropbox folder, along with the tools you need to confidently use them. It’s time to show your biz’s new look to the world and watch the ideal clients roll in!

Got Qs?

I’ve got answers! If you’re not seeing the answer to a question you have, simply inquire and we can go through all of your remaining Qs during our intro call.

  • My go-to example of “outdoor industry adjacent” is an elopement photographer: they work in some off-grid places, but they’re technically in the wedding industry. But I’ve also worked with companies ranging from wilderness guides to cookie dough entrepreneurs.

    The important thing is: I never want the idea of an “adventurous” or “trailblazing” brand to feel exclusive. I don’t care WHAT you do, but how you do it. If you approach things differently than the industry standard – if you want to create a brand that doesn’t look like everything else on the market – we’ll be a great fit.

  • Nope, I don’t offer this! I don’t believe in design without strategy, because it simply won’t serve you well or have staying power. And a single logo is a vacuum is far from the strategic, enduring, endlessly re-usable foundation that branding provides. Scroll up on this page for more details on why branding matters.

  • The One Concept Method means I’ll focus my energy on delivering you one amazing concept that I’m confident will embody your story and meet your needs rather than dividing my attention by creating multiple concepts.

    Not to toot my own horn, but I’ve gotten really good at asking the right questions and doing the right research to figure out the ideal direction, and I don’t want to waste either of our time fleshing out anything but that!

  • Absolutely! Figuring this stuff out is my job, and I tend to do it best when I’m given a blank slate. Through the extensive “Client Prep Work” you’ll do at the start of our project, I’ll be able to nail down all the vague preferences floating around in your brain and combine them with strategy to craft *exactly* what you didn’t know you wanted.

  • Launching a new business or refreshing your brand identity can feel like a mountain too big to climb all by yourself. But here's the thing - you don't have to! And really, going it alone is probably one of the reasons why you're here in the first place.

    For over ten years I've helped go-getters and rule-breakers ignite their inner wild through adventurous branding and design. Now, it's your time to shine. You bring the map. I’ll be the guide. Together, we’ll craft a head-turning brand worth sharing a celebratory beer over!

  • In short – yes!

    After signing off on your project proposal and contract, a 50% deposit of the total project fee will be due before work starts and to hold your place in my calendar . Depending on the project scope and your budget, I can split the remaining amount into several milestone payments that work for you before handing over the final files. I accept payment through debit/credit card or ACH bank transfer.

  • Squarespace is my go-to recommendation for all service- and many product-based businesses. Not only does it have tons of flexibility on the design side, but it’s also extremely easy to manage and update moving forward. Squarespace has the ability to add plug-ins for pretty much anything you need - reservations, donations, you name it. It also has robust blog and e-commerce capabilities.

    If you are a primarily product-based business with an extensive catalog, Shopify might be the better option for your business.

    During our intro call we can weigh out the pros and cons and work together to find the solution that will set you up for success!

  • Unfortunately, I don’t design websites for clients without doing their branding first. The process of launching a new website is pretty straightforward — as long as your site works well and looks nice, you’re good to go, right? Wrong 😶

    I mean, you could throw a website together without any direction, but trust me when I say that if your process resembles throwing shit at the wall and seeing what sticks, the results will be messy.

    Read more about why I don’t design websites without creating your branding first in this handy dandy blog post!

  • Every package and project proposal will have clearly outlined deliverables so you’ll always know where we stand on what’s included and what’s not. Some examples of things that are generally not included are:

    • Copywriting

    • Font licenses

    • Premium stock imagery licenses

    • Brand photography

    • Printing costs (for any brand collateral)

    • Domain registration & renewals

    • Website hosting & platform subscriptions (Squarespace, Shopify etc.)

    • Advanced SEO

    That being said, services like copywriting and photography can always be added on – just ask when you inquire! :)

Adventure looks different for everyone – let’s shape yours.

Whatever your adventure looks like, I know it’ll be a damn good one. If you’re ready to figure out what makes your business truly stand out, invest in your own authenticity, and take your brand to new heights, I’m right here with you.

So… what do you say? Shall we build this thing together?