My go-to example of “outdoor industry adjacent” is an elopement photographer: they work in some off-grid places, but they’re technically in the wedding industry. But I’ve also worked with companies ranging from wilderness guides to cookie dough entrepreneurs.

The important thing is: I never want the idea of an “adventurous” or “trailblazing” brand to feel exclusive. I don’t care WHAT you do, but how you do it. If you approach things differently than the industry standard – if you want to create a brand that doesn’t look like everything else on the market – we’ll be a great fit.

Nope, I don’t offer this! I don’t believe in design without strategy, because it simply won’t serve you well or have staying power. And a single logo is a vacuum is far from the strategic, enduring, endlessly re-usable foundation that branding provides. Scroll up on this page for more details on why branding matters.

The One Concept Method means I’ll focus my energy on delivering you one amazing concept that I’m confident will embody your story and meet your needs rather than dividing my attention by creating multiple concepts.

Not to toot my own horn, but I’ve gotten really good at asking the right questions and doing the right research to figure out the ideal direction, and I don’t want to waste either of our time fleshing out anything but that!

Absolutely! Figuring this stuff out is my job, and I tend to do it best when I’m given a blank slate. Through the extensive “Client Prep Work” you’ll do at the start of our project, I’ll be able to nail down all the vague preferences floating around in your brain and combine them with strategy to craft *exactly* what you didn’t know you wanted.

Launching a new business or refreshing your brand identity can feel like a mountain too big to climb all by yourself. But here's the thing - you don't have to! And really, going it alone is probably one of the reasons why you're here in the first place.

For over ten years I've helped go-getters and rule-breakers ignite their inner wild through adventurous branding and design. Now, it's your time to shine. You bring the map. I’ll be the guide. Together, we’ll craft a head-turning brand worth sharing a celebratory beer over!

In short – yes!

After signing off on your project proposal and contract, a 50% deposit of the total project fee will be due before work starts and to hold your place in my calendar . Depending on the project scope and your budget, I can split the remaining amount into several milestone payments that work for you before handing over the final files. I accept payment through debit/credit card or ACH bank transfer.

Squarespace is my go-to recommendation for all service- and many product-based businesses. Not only does it have tons of flexibility on the design side, but it’s also extremely easy to manage and update moving forward. Squarespace has the ability to add plug-ins for pretty much anything you need - reservations, donations, you name it. It also has robust blog and e-commerce capabilities.

If you are a primarily product-based business with an extensive catalog, Shopify might be the better option for your business.

During our intro call we can weigh out the pros and cons and work together to find the solution that will set you up for success!

Unfortunately, I don’t design websites for clients without doing their branding first. The process of launching a new website is pretty straightforward — as long as your site works well and looks nice, you’re good to go, right? Wrong 😶

I mean, you could throw a website together without any direction, but trust me when I say that if your process resembles throwing shit at the wall and seeing what sticks, the results will be messy.

Read more about why I don’t design websites without creating your branding first in this handy dandy blog post!

Every package and project proposal will have clearly outlined deliverables so you’ll always know where we stand on what’s included and what’s not. Some examples of things that are generally not included are:

• Copywriting

• Font licenses

• Premium stock imagery licenses

• Brand photography

• Printing costs (for any brand collateral)

• Domain registration & renewals

• Website hosting & platform subscriptions (Squarespace, Shopify etc.)

• Advanced SEO

That being said, services like copywriting and photography can always be added on – just ask when you inquire! :)