SEMI-CUSTOM BRAND KITS
Basecamp Brands
Pre-made brand kits customized to your biz, so you can ditch the DIY and get everything you need to build your brand with confidence.
Investing in branding is a huge step for your business.
so of course you want to get it right!
I know how easy it is to get caught in the cycle of waiting for the “right time” to prioritize outsourcing design – and how much that sucks, because great branding can truly unlock your business’s next growth phase! That’s why I created Basecamp Brands.
Basecamp Brands aren’t DIY templates, and they’re not one-on-one branding intensives. These semi-custom brand kits are the best of both worlds – designed to deck out your business in a professional, eye-catching way (and on a budget!)
All Basecamp Brands are…
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Hi, that’s me! I’m Emily, Founder and Creative Lead at XPLR Studios. I’ve been crafting show-stopping brands for over 10 years, and have worked with hundreds of businesses to elevate theirs. Every single Basecamp Brand is designed by yours truly, and comes with my expert touch!
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Don’t worry – this isn’t one of those DIY templates that leaves you feeling overwhelmed with how to *actually* customize it to your business. When you purchase a Basecamp Brand, all you have to do is sit back, relax, and wait for your new brand to hit your inbox 7 days later!
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Yep, just 3 times! So while there might be 2 other brands in the world that look similar (but definitely not the same) to yours, I promise that I’ll combine my experience with strategy to differentiate your Basecamp Brand from someone else’s.
Psssst, life hack… You can also purchase all 3 licenses and keep it all to yourself – still a steal compared to a full branding package!
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Basecamp Brands aren’t just one logo and a few colors. They included primary and secondary logos, submarks, and a strategic color & typography system that guarantee your branding will work anywhere you need to showcase it.
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The beauty of a semi-custom brand is that the foundation is already there, which allows for a super quick turnaround. Upon purchase, you’ll fill out a questionnaire with all the info I need to customize your brand, and 7 business days later the final product will be in your inbox and ready to share with the world!
FIND YOUR STYLE
This all sounds great, but what exactly is included?
WHAT’S INCLUDED
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This is the face of your brand and the logo you’ll use the most often.
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These are variations of the primary logo that provide flexibility for use where the primary logo either doesn’t work, or isn’t needed (for example, stickers, merch, a secondary page of print materials).
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Choose from 3 pre-designed color palettes (or upgrade to have a fully custom one created) that will ensure you stay consistent with on-brand colors.
We’ll also outline your brand fonts and how to use them, as well as instructions on how to get the licenses to use your fonts.
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You’ll get a mini-Brand Board as a handy visual reference on how to use everything that comes with your new brand!
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1 round of minor revisions is included, because I want to get this just right!
WHAT’S NOT INCLUDED
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You will need to purchase your own font licenses. Everyone (myself included!) is required to have their own. I will provide links where you can do so. Some fonts are free, while others are around $20-$30. I would recommend budgeting $30-$50 for your font licenses.
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The final files will be outlined, meaning the text will not be editable. If you have the correct software to edit an EPS file (Adobe Illustrator, for example), you will be able to tweak colors, layout, etc., although you shouldn’t need to and I highly recommend you don’t edit your logos at risk of making them off-brand!
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One round of minor revisions is included in your purchase, and additional design revisions may be added at $150 per round.
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All Basecamp Brands come as-is with the pre-designed logo variations. That being said, if there is a specific variation or you have a vision for, just inquire and we can bill hourly for the additional work!
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Your final files will be delivered in the following file types: EPS, PNG, and JPG. We do not provide software to edit your logos or create collateral (I.e. Adobe Illustrator, Canva Pro, etc).
How it Works
FAQs
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I’ll input your brand name and tagline within the design, and update the color palette. Depending on the brand kit, you might have the option to customize icons. Fonts cannot be edited or swapped out.
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You’ll receive a Dropbox folder with your Primary Logo, Secondary Logo, Brand Marks/Icons in every brand color and the following file formats: EPS, PNG, and JPG.
You’ll also receive a Brand Board with color and typography guidelines, and links to purchase your own font licenses.
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Yep! Websites, merch, packaging, etc. are a few of your options. After purchasing your brand kit, just fill out an inquiry form and we’ll chat about taking it from there!
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Due to the fast project timeline and nature of the deliverables, I don’t offer payment plans or refunds for Basecamp Brands.
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One round of revision is included in your purchase, and additional design revisions may be added at $150 per round.
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No! You will need to purchase your own font licenses. We are not licensed to share the fonts with you, as everyone (myself included) is required to have their own. We will provide links where you can do so. Some fonts are free, while others are around $20-$30. I would recommend budgeting $30-$50 for your font licenses.
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If you need your brand proof ready in 48 hours, an additional fee of $350 will be charged. Quick and efficient communication will also be expected on your part in order to meet this type of deadline.
