Crafting handcrafted, authentic, adventurous work

Strategic branding and design for businesses that think bigger, do better, and break the status quo.

BRANDING

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WEB DESIGN

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ILLUSTRATION

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BRANDING - WEB DESIGN - ILLUSTRATION -

Whether you’re in the outdoor industry or simply an out-of-the box thinker, you’re a trailblazer.

WHICH MEANS YOU DO THINGS DIFFERENTLy…

Maybe your values contrast wildly (in a good way) with everyone in your industry. Maybe your process is different from what everyone told you “made sense” (and it works great, thank you very much). Whatever the case, your business goes against the grain, and you need a visual identity that does your business justice.

By choosing strategy over shortcuts, storytelling over superficiality, and authenticity over all, we’ll craft a brand that connects with the people who matter most.

Because life’s too damn short for customers other than the ideal kind, profit margins smaller than what you know you’re capable of, or an ounce of extra stress when you should be enjoying the life you’ve created.

Design Services

Whether you need one-of-a-kind branding or a jaw-dropping website, I’ll do the heavy lifting that will help you stand out to your ideal clients, make more money, and spend more time doing whatever it is you love instead of stressing over metrics or shouting at your screen.

  • Whether you’re ready to invest in my signature brand design package or looking for something semi-custom to tide you over until that time comes (pssst, check out: Basecamp Brands), I offer a range of brand design services for businesses of all sizes and budgets.

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  • Your website shouldn’t just look pretty – it should convert viewers into customers and keep people engaged instead of bouncing to the “x” button. From strategy, to design, to development, I’ll thoughtfully take your branding and turn it into an elevated digital experience.

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  • Searching for something stoke-worthy to communicate your story? Opening a new space that has a big, blank wall begging for something fun? Let’s chat custom merch, illustrations, murals, or anything else you can dream up to show off your brand and authentically promote your business.

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  • Whether you need a dedicated day with a designer (hi, that’s me) to crank out collateral, or ongoing, monthly support to manage your design to-do list, I offer both short- and long-term partnerships to tackle the creative tasks that you simply don’t have the time/energy/desire to deal with. Just hand over your list and kick back while I get it done!

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  • Do you know your brand or website isn’t hitting the mark, but find yourself struggling to pinpoint what exactly is missing?

    For business owners that aren’t ready to outsource design but still want to approach their DIY brand and website with strategy in mind, I offer Brand and Website Audits, as well as 1:1 Creative Consulting calls, where I provide my expert analysis and recommendations.

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BRANDS TAKEN TO NEW HEIGHTS


Hi, I’m Emily!

A designer who blends New England bluntness with Rocky Mountain stoke, and agency-sharpened expertise with entrepreneurial originality.

A few other things about me:

  • I am a treasure trove of random knowledge (aka a great trivia teammate)

  • I thrive in the outdoors, especially in the mountains (bet ya couldn’t tell)

  • I love a cold beer (fun fact, I’ve bartended at a local brewery for seven years)

  • I really, truly give a shit about your business (I will ride at dawn for my clients)

Every brand has a story, and I’d love to share more of mine – unfiltered, unplugged, and full of sidebars (like this, what can I say I’m a yapper!)

FOR BUSINESS OWNERS




FOR DESIGNERS



CLIENT LOVE

CLIENT LOVE ↟

  • “Emily clearly did her research ahead of the intensive session because she showed up with ideas, thoughts and creative directions. All of which she ended up nailing on the first or second attempt. I am so excited to move forward with my brand having some cohesive elements that make it look more put together.”

    Sydney Ferbrache / Founder, Roads of Gold

  • “Emily not only created a beautiful brand identity and logo for my new business, but she also helped me to better understand my brand positioning and how to make my business distinct. She cares deeply about her client’s success and it shows!”

    Keith Stagg / Founder, Bluestem Conservation Management

  • "From the moment Emily created my brand's identity and now my website, she always uses her creativity to make my vision come to life. I highly recommend Emily. She works really hard getting to know you and what you want your business to look like now and in the future. I can't thank her enough!”

    Kellyann Smith / Founder, Kellyann smith photo