THE TRAILBLAZER
2-Week Brand Sprint
A custom, professional brand design experience for businesses that are ready to elevate their brand without compromising on time or quality.
Ready to elevate your brand identity and make a lasting impression?
MEET THE TRAILBLAZER PACKAGE – a new brand, in just two weeks.
The Trailblazer is my signature branding package for entrepreneurs, small businesses, and brands that are ready to stop piecing things together and invest brand design that is rooted in strategy and authenticity.
Maybe you’ve outgrown your DIY-ed logo, or your visuals simply don’t reflect the quality of what you do. We’ll take your brand from “just another option” to the brand your target audience will connect with. Over the two-week timeline, we’ll follow my vetted creative process to uncover what makes your brand unique, and design an identity that’s built to last.
You’re ready to invest in branding if…
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YOU’RE SERIOUS ABOUT GROWTH
You’ve outgrown the DIY stage and are ready to invest in a brand that looks as professional as you are – one that elevates your presence, increases your confidence, and supports the next level of your business. No more hiding, no more second-guessing — just a strong brand that helps you connect, convert, and grow.
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you’re ready to reach the right audience
It’s not just about getting more eyes on your business, it’s about attracting the right ones – the people who value what you offer and see your expertise. You know your current branding isn’t speaking their language, and you’re ready for a visuals that make them say, “this is exactly what I’ve been looking for.”
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your visuals are costing you clients
You know your product or services deliver results, but your branding has you blending in. Instead of being seen as the expert or go-to choice, you’re getting overlooked and competitors with stronger visuals are booking the opportunities you want. Strong branding will communicate your value, and make it easy for the right people to choose you.
ALL THE DETAILS
2-Week Brand Sprint
WHAT’S INCLUDED 🗒️
The Trailblazer is a 2-Week Brand Sprint for businesses that are done DIY-ing and ready to invest in fully custom brand design. We’ll go through an in-depth strategy phase followed by custom design that will bring your brand to life through a number of deliverables, including but not limited to:
Brand Discovery Questionnaire
Shared Pinterest Board
1hr Brand Strategy Workshop
Visual Direction
Brand Strategy Document
Custom Logo Suite
Brand Elements (patterns, illustrations)
Color Palette
Typography Selections
Comprehensive Brand Guidelines
Add-ons available!
THE TIMELINE ⏱️
2 weeks
That’s really it! While traditional project timelines take anywhere from 4-8+ weeks, this offer runs on a two week, sprint-based timeline. “How?!” you might ask? The sprint format allows me to focus the majority of my attention on our project during those weeks, condensing the timeline and delivering the same, high-quality work, just faster.
Note: This timeline speaks specifically to the time from Project Kickoff (Week 1), to project completion (Week 2). It does not account for pre-project onboarding and prep work, or wait times from the time of your inquiry to our project kickoff.
THE INVESTMENT 💸
Starting at $5,450
A 50% deposit is required to hold your spot, and the remaining amount will be split into even payments over the course of the project.

ADDITIONAL CAPABILITIES
While the above offerings serve as a great jumping off point, I know that design can’t always be one-size-fits-all, so I offer a wide range of additional services to ensure we can craft a solution custom to your business.
PACKAGING DESIGN
MERCH DESIGN
PRINT COLLATERAL
SOCIAL MEDIA TEMPLATES
BRAND PHOTOGRAPHY
COPYWRITING
EMAIL TEMPLATES
AND MORE!

THE PROCESS
Got Qs?
I’ve got answers! If you’re not seeing the answer to a question you have, simply inquire and we can go through all of your remaining Qs during our intro call.
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My go-to example of “outdoor industry adjacent” is an elopement photographer: they work in some off-grid places, but they’re technically in the wedding industry. But I’ve also worked with companies ranging from wilderness guides to cookie dough entrepreneurs.
The important thing is: I never want the idea of an “adventurous” or “trailblazing” brand to feel exclusive. I don’t care WHAT you do, but how you do it. If you approach things differently than the industry standard – if you want to create a brand that doesn’t look like everything else on the market – we’ll be a great fit.
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Nope, I don’t offer this! I don’t believe in design without strategy, because it simply won’t serve you well or have staying power. And a single logo is a vacuum is far from the strategic, enduring, endlessly re-usable foundation that branding provides. Scroll up on this page for more details on why branding matters.
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The One Concept Method means I’ll focus my energy on delivering you one amazing concept that I’m confident will embody your story and meet your needs rather than dividing my attention by creating multiple concepts.
Not to toot my own horn, but I’ve gotten really good at asking the right questions and doing the right research to figure out the ideal direction, and I don’t want to waste either of our time fleshing out anything but that!
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Absolutely! Figuring this stuff out is my job, and I tend to do it best when I’m given a blank slate. Through the extensive “Client Prep Work” you’ll do at the start of our project, I’ll be able to nail down all the vague preferences floating around in your brain and combine them with strategy to craft *exactly* what you didn’t know you wanted.
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Launching a new business or refreshing your brand identity can feel like a mountain too big to climb all by yourself. But here's the thing - you don't have to! And really, going it alone is probably one of the reasons why you're here in the first place.
For over ten years I've helped go-getters and rule-breakers ignite their inner wild through adventurous branding and design. Now, it's your time to shine. You bring the map. I’ll be the guide. Together, we’ll craft a head-turning brand worth sharing a celebratory beer over!
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In short – yes!
After signing off on your project proposal and contract, a 50% deposit of the total project fee will be due before work starts and to hold your place in my calendar . Depending on the project scope and your budget, I can split the remaining amount into several milestone payments that work for you before handing over the final files. I accept payment through debit/credit card or ACH bank transfer.
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Squarespace is my go-to recommendation for all service- and many product-based businesses. Not only does it have tons of flexibility on the design side, but it’s also extremely easy to manage and update moving forward. Squarespace has the ability to add plug-ins for pretty much anything you need - reservations, donations, you name it. It also has robust blog and e-commerce capabilities.
If you are a primarily product-based business with an extensive catalog, Shopify might be the better option for your business.During our intro call we can weigh out the pros and cons and work together to find the solution that will set you up for success!
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Unfortunately, I don’t design websites for clients without doing their branding first. The process of launching a new website is pretty straightforward — as long as your site works well and looks nice, you’re good to go, right? Wrong 😶
I mean, you could throw a website together without any direction, but trust me when I say that if your process resembles throwing shit at the wall and seeing what sticks, the results will be messy.Read more about why I don’t design websites without creating your branding first in this handy dandy blog post!
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Every package and project proposal will have clearly outlined deliverables so you’ll always know where we stand on what’s included and what’s not. Some examples of things that are generally not included are:
Copywriting
Font licenses
Premium stock imagery licenses
Brand photography
Printing costs (for any brand collateral)
Domain registration & renewals
Website hosting & platform subscriptions (Squarespace, Shopify etc.)
Advanced SEO
That being said, services like copywriting and photography can always be added on – just ask when you inquire! :)
CLIENT LOVE
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CLIENT LOVE ↟

BRANDS TAKEN TO NEW HEIGHTS
Adventure looks different for everyone – let’s shape yours.
Whatever your adventure looks like, I know it’ll be a damn good one. If you’re ready to figure out what makes your business truly stand out, invest in your own authenticity, and take your brand to new heights, I’m right here with you.
So… what do you say? Shall we build this thing together?