THE TRAILBLAZER / TWO-week brand sprint

For businesses that are ready to elevate their brand without compromising on time or quality.

Ready to elevate your brand identity and make a lasting impression?

MEET THE TRAILBLAZER PACKAGE – a new brand, in just two weeks.

The Trailblazer is my signature branding package for entrepreneurs, small businesses, and brands that are ready to stop piecing things together and invest brand design that is rooted in strategy and authenticity.

Maybe you’ve outgrown your DIY-ed logo, or your visuals simply don’t reflect the quality of what you do. We’ll take your brand from “just another option” to the brand your target audience will connect with. Over the two-week timeline, we’ll follow my vetted creative process to uncover what makes your brand unique, and design an identity that’s built to last.

In Week One, we’ll take a deep dive into your story, audience, and unique positioning to craft an in-depth Brand Foundation. This will guide us in Week Two, where we’ll bring your brand to life through custom, handcrafted design that goes beyond “pretty” and resonates with your customers.

Whether you’re launching something new or rebranding to reflect the business you’ve grown into, we’ll work together to craft a strategic, high-impact brand identity you’re proud to show off.

The Process

PRE-PROJECT / CLIENT PREP

Once you’ve booked and secured your project (yay!), you’ll receive what I call “Client Prep Work”, which includes a Brand Discovery Questionnaire and shared Pinterest board. These help me (and you!) to understand your business at its core, and to get an idea of what you’re looking for visually. A prep work is due one week before Project Kickoff.

    • Brand Discovery Questionnaire

    • Shared Pinterest Board

    • Client Onboarding Packet

WEEK ONE / BRAND DISCOVERY

Week One begins with a Kickoff & Brand Strategy Call where we’ll review your Client Prep Work and talk through any Qs. I’ll spend the entire week diving into your story, audience, and unique positioning to craft an in-depth brand strategy, including the creation of a Brand Foundation and Visual Direction to guide us in concept development.

    • 1-hour Brand Strategy Workshop

    • Brand Foundation:

      • Brand DNA (Purpose, Vision, Mission, etc.)

      • Target Audience & Competitor Analysis

      • Brand Positioning

      • Personality & Voice

      • and more!

    • Visual Direction (moodboard)

WEEK two / BRAND development

Week Two is where the magic really starts to happen. We’ll take our findings and results from Week One and translate them into a handcrafted brand rooted in strategy and authenticity. I’ll present one, strong concept for your review, and we’ll spend the rest of week revising and expanding your brand identity until it feels just right.

    • 1 concept, 2 rounds of revisions

    • Custom Logo Suite

      • Primary Logo

      • Secondary Logo

      • Submarks

    • Brand Elements

      • Patterns

      • Illustrations

      • and more!

    • Color Palette

    • Typography Selections

    • Comprehensive Brand Guidelines