Ninja came to us with a brand that hadn’t been updated in decades and was ready for a facelift. A company that’s been around for a while, we knew we needed to keep some elements of their original logo intact while finding a way to make it feel fresh.

We created a system of primary and secondary logos that would function well on things like their website, products, and packaging, as well as a suite of badges that were more adventurous and well-suited for merch and other fun applications.