Rae is a Crested Butte-based artist with a focus on floral preservation, as well as jewelry and other commemorative pieces. What started as a hobby turned into a passion for preserving memories and creating art inspired by the beautiful mountain town she calls home.

Rae came to me looking for a brand that felt as fun and funky as the work she creates, but still professional and refined enough to reassure customers and potential commissioners that they can trust her to properly preserve items that are so special to them. We aimed to build a brand that felt eclectic yet elegant, punchy yet professional, and on-trend while remaining timeless. We created a vibrant color palette reminiscent of the wildflowers you’ll find in Colorado during the spring, and typography that felt fresh, fun, and flexible (kind of like her art)!