The Ivy Group is a Denver-based team of committed real estate advisors with a passion for serving their clients. Their team members are not your average real estate agents - they’re more like your friends who happen to know a lot about houses! The founder, Megan, takes a people-first approach to the industry, and she cares just as much about cultivating relationships with her clients as she does about closing deals.

The brand is centered around striking the balance between professionalism and approachability. The typography pairs modern, clean fonts with a handwritten script to speak to her personal approach to real estate. The brand icon also combines a clean, modern monogram with hand-drawn elements to continue that notion throughout. The color palette is natural and comforting, as well as a representation of the Colorado landscape and market that she serves.