The Ivy Group is a Denver-based team of committed real estate advisors with a passion for serving their clients. Their team members are not your average real estate agents - they’re more like your friends who happen to know a lot about houses! The founder, Megan, takes a people-first approach to the industry, and she cares just as much about cultivating relationships with her clients as she does about closing deals.

The brand centers around striking a balance between professionalism and approachability. The typography pairs modern and clean fonts with a handwritten script to speak to her personal approach to real estate. The brand icon is also a mix of a clean, mondern monogram and handcrafted elements to continue carrying this notion through. The color palette is natural and comforting, as well as a representation of the Colorado landscape and market that she serves.